Friends, I've been designing logos for a looooong time. I like a clean, crisp, simple logo design, and I hate certain fonts for logos (ahem, Papyrus, Comic Sans, Bradley Hand). Those fonts have their time and place, but for the love, not in a logo!
*steps down from soap box*
This business needed a new logo, and then they wanted it painted on the wall. Their logo needed to be more versatile and modern and convey "flexibility". I'll go into the ins and outs of my process for creating a logo another time. For now, here's the before:
I'm not one to criticize another person's work. As a designer and artist, our work is so subjective, and as time passes, trends fade and what once was maybe great, loses its appeal after a while. That's why we update everything from logos, to throw pillows to our wardrobe. That said, I knew I wanted to do something to show "flexibility" in their new logo, with clean, crisp lines.
As far as painting it on the wall, there are a few ways to do it. In a logo, there's no real room for artistic flair or error, so you have to get it just right. Given the straight, fine lines and broad spacing, I didn't want to freehand it. Here are 3 ways to get a logo up on the wall:
You could project it.
To project, you have to be able to move the projector back far enough to get the logo as large as you need it and be in a dark space so you can see the light from the projector. This option was out for me this time. This space was not conducive to projection - it is in a narrow hallway with a lot of natural light. And truth be told, projecting is my least favorite way to trace. I literally never do it if I can avoid it.
You could grid it.
Print your logo out scaled to a round number, i.e. 6" wide, not 5.879" wide. Then, draw a grid where 1" will equal 1' in your final project - or use whatever final scale you need, but the point is, your 1" sections will equal specific proportional sized sections in your final scaled logo. Let's just say we're going from 1" to 1' for ease. After you draw your 1" grid on your page, where each square is 1"x 1", draw your 1' grid on the wall. Then you fill in the squares on the wall with the lines that are in the squares on your page, and voila, a scaled logo.
For this to work, you have to be meticulous in your measurements, and definitely use a level and a straight-edge to draw your lines, both on your page and on the wall. You will also need to have the existing paint color on hand so you can cover your grid lines on the wall.
Finally, you can make a stencil.
Print the image full scale - so however big you want it on the wall. Under scaling in your print preferences, select "tile full page" and your logo will print full scale across several pages. Alternatively, you can have it printed large scale, but it's very expensive to just use as a stencil.
Tape all of the pages together and flip it over to the back. Wherever there is text, shade with pencil. Then, tape the whole thing up on the wall using a level to be sure it's straight, and outline each element of the logo from the front. This will push the pencil on the back side of the page through to the wall, creating an outline. Once you have it outlined on the wall, fill it in with paint. This is what I did for this logo and it worked beautifully!
There's a full tutorial on the many ways to trace in the Nerky Art Club - join today!
Need a logo designed or painted? Email me.
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