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Friends, I've been designing logos for a looooong time. I like a clean, crisp, simple logo design, and I hate certain fonts for logos (ahem, Papyrus, Comic Sans, Bradley Hand). Those fonts have their time and place, but for the love, not in a logo!
*steps down from soap box*
This business needed a new logo, and then they wanted it painted on the wall. Their logo needed to be more versatile and modern and convey "flexibility". I'll go into the ins and outs of my process for...